Crafting stories that resonate,
visuals that captivate,
with a strategy that gets results.
My Story
About me….
I got into filmmaking with the simple goal of making my mom laugh through slapstick comedy, and that passion led me to Loyola Marymount University’s film school. My journey then took me to Hollywood, where I worked on some of the biggest television shows and networks. But my love for visual storytelling ran deep, so I pursued an MFA in Photography at the Academy of Art University.
After graduating, I set out to make a name for myself as a still photographer and have always had a great run with some noteworthy projects. Then fate intervened, and I quickly found myself stepping into the role of Director of Photography on countless video projects, working with top production companies and advertising agencies. That was just the beginning—my journey gained momentum, and a short film of mine caught some attention, leading to an invitation to train with the American Society of Cinematographers.
As my client list grew, so did my passion for exploring how story structure shapes our world. After over two decades of collaborating on video projects, I developed the MicDrop Method™—a framework for crafting story structures that resonate with any audience in branded content.
By adding creatitive to strategy, I deliver content that works—a winning combination. To learn more, please schedule a meeting.
The MicDrop Story Method
The Story Blue Print
We start by mapping your customer journey and production schedule, identifying key pain points to address in your videos. If needed, we’ll create a full journey map—from first discovery to brand interaction—then define a clear customer avatar. With these insights, we craft storytelling strategies that truly resonate.
The MicDrop Story
At the core of our work is the MicDrop Method™—a storytelling approach that blends creativity and strategy for maximum impact. Like a Hollywood-style narrative arc, we craft unforgettable stories that captivate, connect, and convert. Our visuals and content don’t just spark interest—they leave a lasting impression long after any event or campaign. The MicDrop Method™ goes beyond simple storytelling; it transforms messages into moments that truly resonate.
Amplify
We stay ahead of the latest trends and strategies to ensure your brand reaches its most targeted audience. Our Lumber, Planks & Sawdust Method fuels a continuous stream of high-impact social content, ensuring every platform showcases your brand at its best.
By leveraging cutting-edge ad placement and analytics, we maximize impressions and spark meaningful conversations. The result? Purpose-driven content that builds trust, engages audiences, and delivers real results—whether through video, social media, or web.
Our content isn’t just made to be seen; it’s designed to perform—turning every platform’s unique strengths into powerful opportunities for your brand to shine.

Download my eBook
Discover how I craft stories aligned with captivating visuals and drive results—an easy-to-follow guide to Hollywood-style story structure.
Let’s talk…
Let’s schedule a discovery call to learn about you and uncover the ‘why’ behind your story. Together, we’ll craft the right approach for the impactful films and images that truly resonate.